Post by account_disabled on Feb 26, 2024 23:15:51 GMT -5
If you have detected many short visits on your site and have a high bounce , it means that the majority of your users enter the site and leave immediately. Usually, the goal of a web channel is for the user to find what you discuss on the site interesting and to turn several pages ; each visitor should carry out an in-depth journey, usually lasting at least a couple of pages, until generating a contact, or a sale, or a registration, or a phone call, etc. Rarely is a site's goal a short visit to a single page; but it can happen. Here are some of the possible reasons why your user left immediately, without delving into anything about your site. Let's also see what you can do to fix any problems with visits to the site that are too short .
Bounce too high? Low average session time? Solve 1. THE VISITOR WAS A BOT In many cases, visits that are too short are carried out by web crawlers or bots . Your analytics system should automatically detect these visitors, giving you Honduras Mobile Number List the option to ignore and exclude them from counts. This way, these “automatic” visitors will not be able to alter your statistics. 2. YOU'RE SENDING ADVERTISING TRAFFIC TO YOUR HOMEPAGE When you start paid advertising campaigns , it is necessary to prepare specific dedicated welcome pages - landing pages . If, however, you send traffic from advertising to your homepage or to any other page that is not designed to welcome those arriving from that specific advertisement, you risk wasting money: those arriving from an advertisement on a generic page will very easily leave, increasing bounce and reducing average session time.
MAKE A LANDING PAGE FOR EACH ADV Paid web traffic converts well only if your site's home page is focused on a single purpose and invites conversion , in line with what the ad says. In particular, a landing page should have clear graphics corresponding to those of the advert of origin, the content should reflect the themes launched by the advert and there should be a single clear call-to-action. Instead, the homepage is the opposite of a landing page precisely because it is designed to offer many possibilities for exploration. 3. THE PAGE TAKES TOO LONG TO LOAD Do you know how long it takes for a page on your site to load? Mobile traffic is now much greater than desktop traffic. The majority of users who access from smartphones or tablets expect the site to load within 3 seconds at most . It is therefore crucial to take care of optimizing your site for fast loading .
Bounce too high? Low average session time? Solve 1. THE VISITOR WAS A BOT In many cases, visits that are too short are carried out by web crawlers or bots . Your analytics system should automatically detect these visitors, giving you Honduras Mobile Number List the option to ignore and exclude them from counts. This way, these “automatic” visitors will not be able to alter your statistics. 2. YOU'RE SENDING ADVERTISING TRAFFIC TO YOUR HOMEPAGE When you start paid advertising campaigns , it is necessary to prepare specific dedicated welcome pages - landing pages . If, however, you send traffic from advertising to your homepage or to any other page that is not designed to welcome those arriving from that specific advertisement, you risk wasting money: those arriving from an advertisement on a generic page will very easily leave, increasing bounce and reducing average session time.
MAKE A LANDING PAGE FOR EACH ADV Paid web traffic converts well only if your site's home page is focused on a single purpose and invites conversion , in line with what the ad says. In particular, a landing page should have clear graphics corresponding to those of the advert of origin, the content should reflect the themes launched by the advert and there should be a single clear call-to-action. Instead, the homepage is the opposite of a landing page precisely because it is designed to offer many possibilities for exploration. 3. THE PAGE TAKES TOO LONG TO LOAD Do you know how long it takes for a page on your site to load? Mobile traffic is now much greater than desktop traffic. The majority of users who access from smartphones or tablets expect the site to load within 3 seconds at most . It is therefore crucial to take care of optimizing your site for fast loading .