Post by ivykhan885 on Mar 6, 2024 23:28:32 GMT -5
2022 will bring numerous innovations to the world of digital marketing. Analyzing current trends and what differentiated 2021 from the past, we have collected in two articles some of the trends that, in our opinion, will mark the coming year. To find new customers with the most advanced performance marketing solutions, don't hesitate to contact us ! Marketing trends 2022 Share on Facebook Share on LinkedIn REQUEST MORE INFORMATION In this first article we see five trends for 2022 that we consider very important: 1. The value of high-quality contacts The modern digital marketing landscape is based on the collection and use of data to create personalized content. The acquisition phase , crucial within this process, is very important and delicate at the same time. Through a customer journey designed around the target audience, it is possible to transform simple contacts first into leads and then into customers, starting a bilateral relationship of trust and mutual attention . To achieve such a goal, companies must realize the importance of the information they are able to collect and how they can best use it. In this sense, the solutions of digital companies like Ediscom represent an excellent prospect: the security of using highly segmented and information-rich databases allows you to create truly tailor-made promotional campaigns . 2. The strength of community and experiences come first The lockdown and the experiences that people have had in the last two years have brought a big change in the way we perceive value. The focus of users has shifted from the desire for material goods to a greater attention to community and sharing.
experiences In this sense, focusing on convincing storytelling and attention to the needs of your target will be a key element in 2022 for all companies that wish to enter the minds and hearts of the public. Products and services, but also events: the coming year will be characterized by great attention to events of any kind, online and offline. Knowing how to create a community and involve it through positive experiences will allow you to build a solid foundation on which to expand audiences and promotional strategies. As we will also see in the following points, experience is somewhat of the common denominator of the year to come, which will connect all the ongoing trends in different ways. 3. Augmented reality and virtual reality Australia Telegram Number Data Although this type of trend has been present for a few years now, the extension of reality through screens has never reached such high levels. Companies like Ikea , with its Ikea Place app, have allowed their shoppers to interact with their surroundings through the smartphone, for example being able to virtually position items for sale within real physical spaces, through the use of the camera . Such augmented reality technology allows consumers to imagine the look and feel of products before purchasing them, giving them a drastic advantage against the competition . Interacting with your audience in a similar way is also possible through social media, thanks to special filters to be inserted into the apps. 4. Influencer marketing Over the past year, the influencer economy has become even bigger and more important in the digital landscape.
This is a trend that has been growing steadily for several years now and it is expected that this industry will reach a total value of 15 billion dollars by the end of the year. The main strength of influencers lies in their independence from social platforms : it has been widely demonstrated that a loyal user base will follow their favorite content creators, regardless of the communication channel chosen. With more influencers available and incentivized to provide content, businesses can, of course, easily find creators suited to their niche audience . 5. Marketing today is conversational Whether it's voice commands, AI assistants or chatbots , people today use voice a lot to navigate online. Knowing how to intercept and accommodate this type of user behavior allows you to communicate with them in a new series of ways, going beyond the simple "typed" search . To effectively capitalize on this marketing trend, personalization will be a crucial factor. Greater automation, using AI, will lead to conversions based on positive user experiences with artificial interlocutors, shortening the sales cycle and significantly improving the marketing funnel.
experiences In this sense, focusing on convincing storytelling and attention to the needs of your target will be a key element in 2022 for all companies that wish to enter the minds and hearts of the public. Products and services, but also events: the coming year will be characterized by great attention to events of any kind, online and offline. Knowing how to create a community and involve it through positive experiences will allow you to build a solid foundation on which to expand audiences and promotional strategies. As we will also see in the following points, experience is somewhat of the common denominator of the year to come, which will connect all the ongoing trends in different ways. 3. Augmented reality and virtual reality Australia Telegram Number Data Although this type of trend has been present for a few years now, the extension of reality through screens has never reached such high levels. Companies like Ikea , with its Ikea Place app, have allowed their shoppers to interact with their surroundings through the smartphone, for example being able to virtually position items for sale within real physical spaces, through the use of the camera . Such augmented reality technology allows consumers to imagine the look and feel of products before purchasing them, giving them a drastic advantage against the competition . Interacting with your audience in a similar way is also possible through social media, thanks to special filters to be inserted into the apps. 4. Influencer marketing Over the past year, the influencer economy has become even bigger and more important in the digital landscape.
This is a trend that has been growing steadily for several years now and it is expected that this industry will reach a total value of 15 billion dollars by the end of the year. The main strength of influencers lies in their independence from social platforms : it has been widely demonstrated that a loyal user base will follow their favorite content creators, regardless of the communication channel chosen. With more influencers available and incentivized to provide content, businesses can, of course, easily find creators suited to their niche audience . 5. Marketing today is conversational Whether it's voice commands, AI assistants or chatbots , people today use voice a lot to navigate online. Knowing how to intercept and accommodate this type of user behavior allows you to communicate with them in a new series of ways, going beyond the simple "typed" search . To effectively capitalize on this marketing trend, personalization will be a crucial factor. Greater automation, using AI, will lead to conversions based on positive user experiences with artificial interlocutors, shortening the sales cycle and significantly improving the marketing funnel.