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Post by account_disabled on Jan 1, 2018 6:58:14 GMT -5
Hello,
Manufacturers must, of course, also keep their own interests in mind when they are designing displays. For example, Johnson & Johnson’s First Aid Center provides supermarkets and drugstores with a permanent display for more than 30 of its first aid items.8 By creating a strong visual impact at the point of purchase, the display presents Johnson & Johnson as a large, well-established company that offers consumers the convenience of easy product selection and “one-shelf shopping” for all their first aid needs. It also discourages retailers from stocking only the fastest-moving items. In addition, the display carries the company name and thus prevents the retailers from using the display to stock other products. At the same time, it helps Johnson & Johnson preempt competition in slow-moving product categories in which the retailer can justify stocking only one brand.Is this right information about Purchasing Marketing Examples? I didn't get the right solution.
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