Post by account_disabled on Dec 23, 2023 5:48:57 GMT -5
On their content marketing campaigns, only a minority say they are truly satisfied. It's more and more expensive. It's not all about producing content, you still need to make it visible. Otherwise you write for your team or even worse just for yourself (and looking at the reading or consultation stats, this happens much more often than you might think). Everyone communicates on the same topics and most of the time in the same way. Difficult to be sure of hitting your targets. We really only reach a part of our online market. Part of the marketing budget is thrown out the window since we are going to reach consumers or buyers who are not concerned by what we are offering. In the end, it looks a lot like Hope Marketing: content is produced and distributed in the hope that it will be referenced and/or go viral on social networks.
The limit of branding Digital marketing is also very often limited to communication about Email Data the brand. This is obviously essential, but I think that if a website is there to allow customers to manage their accounts (banks, telephony for example) or for prospects who have identified me to find out more about my offers , the main leverage effect of a digital presence is above all to be able to be seen and therefore known to consumers and buyers who do not know us, who have needs that we can meet, who will generally go to search engines. search (and in particular Google) to find answers to their problems and will therefore be able, if we have done our job well, to discover our offers.
Via our sites, our blogs, our (personal) profiles or our (company) pages on the networks social media, our videos, our business cases, our white papers. Branded/unbranded traffic We easily spot it when we look at the traffic sources (excluding ads) of a website; either by having access to its back office and its analytics, or via Big Data tools which will estimate, with more or less relevance, the traffic of a site thanks to the enormous quantities of data that they process every day. What we observe is that the traffic (excluding advertisements) of a website is very often “branded” traffic, that is to say linked to the brand. Visitors to a website very often arrive there by having entered a query into a search engine which contains the name of the brand in question.
The limit of branding Digital marketing is also very often limited to communication about Email Data the brand. This is obviously essential, but I think that if a website is there to allow customers to manage their accounts (banks, telephony for example) or for prospects who have identified me to find out more about my offers , the main leverage effect of a digital presence is above all to be able to be seen and therefore known to consumers and buyers who do not know us, who have needs that we can meet, who will generally go to search engines. search (and in particular Google) to find answers to their problems and will therefore be able, if we have done our job well, to discover our offers.
Via our sites, our blogs, our (personal) profiles or our (company) pages on the networks social media, our videos, our business cases, our white papers. Branded/unbranded traffic We easily spot it when we look at the traffic sources (excluding ads) of a website; either by having access to its back office and its analytics, or via Big Data tools which will estimate, with more or less relevance, the traffic of a site thanks to the enormous quantities of data that they process every day. What we observe is that the traffic (excluding advertisements) of a website is very often “branded” traffic, that is to say linked to the brand. Visitors to a website very often arrive there by having entered a query into a search engine which contains the name of the brand in question.