Post by account_disabled on Dec 28, 2023 5:05:50 GMT -5
If you don't know your target customer, you risk that your product or service will not sell. A persona is the user you ultimately want to reach - it's its prototype. Before investing money in a new business, you first analyze the market, check its potential and research the competition . You collect data. You also need to find the answer to the question who you are targeting with your product or service and why the customer should use your offer. Before you start selling, imagine your consumer, find out who he is and what he likes. What are his needs and what does he struggle with every day? Give him a name, meet the family... Create a persona! What is a persona? Building any serious business begins with preparing a strategy. Coaches do the same before the World Cup final, or great leaders do the same the day before a key battle.
They come up with a plan. You can't win without it. Personas are WhatsApp Number List used especially when creating a content marketing strategy. It is a prototype of the customer (but also often of the viewer, reader or guest), a virtual person, but with specific, human features. An archetype definition is created for various categories of recipients. These are representatives of a given target group. Before choosing tools and dividing the budget, remember one thing: regardless of whether you run your activities in the B2C or B2B sector, there is a living person at the end of every communication. Your product is probably not for everyone, so the advertisement you prepare cannot be addressed to everyone. So who is your ideal audience? The best free SEO tools SEE OUR LIST! How to create a user personality? Just look for information about him.
Prepare a list of questions and then write everything down. Evaluate people who have already used (or theoretically could use) your services. Is it possible to classify them into specific categories? E.g. athlete, housewife, car salesman, unemployed. Collect demographic data: Who is the audience? (gender, age, place of residence, education). What does your client do in life? Where he works? What does his typical day look like? (what time does he get up in the morning, how does he get to work, does he have any hobbies) Is he in any trouble? And if so, how can you help him? What is your potential consumer striving for? Does he have dreams and ambitions? Is there something he is afraid of? Can you now see what your client looks like? You gave him a name, do you have a photo of him? If so, decide what features are most important and what factors influence their purchasing decisions. Already have a persona? Create an emotion map When you finish this stage of work, find out what your persona feels and thinks.
They come up with a plan. You can't win without it. Personas are WhatsApp Number List used especially when creating a content marketing strategy. It is a prototype of the customer (but also often of the viewer, reader or guest), a virtual person, but with specific, human features. An archetype definition is created for various categories of recipients. These are representatives of a given target group. Before choosing tools and dividing the budget, remember one thing: regardless of whether you run your activities in the B2C or B2B sector, there is a living person at the end of every communication. Your product is probably not for everyone, so the advertisement you prepare cannot be addressed to everyone. So who is your ideal audience? The best free SEO tools SEE OUR LIST! How to create a user personality? Just look for information about him.
Prepare a list of questions and then write everything down. Evaluate people who have already used (or theoretically could use) your services. Is it possible to classify them into specific categories? E.g. athlete, housewife, car salesman, unemployed. Collect demographic data: Who is the audience? (gender, age, place of residence, education). What does your client do in life? Where he works? What does his typical day look like? (what time does he get up in the morning, how does he get to work, does he have any hobbies) Is he in any trouble? And if so, how can you help him? What is your potential consumer striving for? Does he have dreams and ambitions? Is there something he is afraid of? Can you now see what your client looks like? You gave him a name, do you have a photo of him? If so, decide what features are most important and what factors influence their purchasing decisions. Already have a persona? Create an emotion map When you finish this stage of work, find out what your persona feels and thinks.
